Ori Brafman is the father of the distributed network business strategy. His seminal work, The Starfish and the Spider, is cited by the U.S. military as the foundation for a successful campaign to leverage the power of networks, is considered the bible for the structure of the Tea Party, is the basis for Greenpeace’s online engagement strategy, was instrumental in the formation of Netflix’s culture, and was the cornerstone for Facebook’s user acquisition strategy.
Brafman is the multiple New York Times best-selling author of The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations; Sway: The Irresistible Pull of Irrational Behavior; Click: The Forces Behind How We Fully Engage with People, Work, and Everything We Do; and The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success.
Brafman’s upcoming book, co-authored with General Martin Dempsey, former Chairman of the Joint Chiefs of Staff, is set release in spring 2018. In Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership, Dempsey and Brafman persuasively explain that, more than ever before, leaders are in competition for the trust and confidence of those they lead. They assert that the nature of power is changing and should not be measured by degree of control alone. They offer several principles—some enduring and some emerging—necessary for making that adaptation and bring them to life with examples from business, academia, government, and the military.
The White House, the world’s largest organization for financial professionals, and the Chicago Bulls alike turn to Brafman when embarking on transformation campaigns to adjust to macroeconomic trends. He has advised all branches of the U.S. military, the Obama White House, Google, Microsoft, Cisco, NATO, and YPO, among others. His media appearances include the New York Times, the Washington Post, ABC News, BBC, National Public Radio, CNBC, the Wall Street Journal, CNN, Fox News, C-SPAN, and AP Video.
Brafman is co-founder of the Fully Charged Institute, which combines his work with that of Tom Rath. The Institute focuses on leadership and well-being and helps organizations improve various aspects of performance and gain competitive advantage in an era of new business models. He is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business focusing on improvisational leadership and a Senior Fellow at the Coach K Leadership & Ethics Center at Duke University.