THE STARFISH AND THE SPIDER

The Unstoppable Power of Leaderless Organizations

Cut the head off a spider and it dies, but cut an arm off a starfish and it simply grows a new one. Unlike the spider, the starfish doesn’t depend on a central brain; each arm contains everything necessary for survival. Starfish organizations from Al Qaeda to Wikipedia have changed business and society. This management classic has influenced organizations as diverse as the Tea Party, Greenpeace, Cisco Systems, and the U.S. Army. In it Ori Brafman explores what happens when starfish take on spiders and reveals how established companies and institutions are learning how to incorporate starfish principles to achieve success.